Biography

Joanna Riedl, Publicist

With ten years experience in the public relations field, Joanna Riedl brings a colorful array of industry knowledge with expertise in fashion, lifestyle, business and technology. She is currently Director of Public Relations at Poshmark, the largest community marketplace for fashion where millions of women come to buy, sell and share their personal style. Prior to joining Poshmark in this role, she was a self-employed public relations consultant with clients in the fashion and lifestyle industries. She also contributes to the San Francisco edition of Refinery29.

Her media, blogger and influencer relationships, strong grasp of social media and innovative ideas have built award-winning campaigns securing coverage in such coveted outlets as ABC, Cosmopolitan, Fast Company, Forbes, FOX News, Good Morning America, InStyle, Lucky, Marie Claire, Mashable, NBC, New York Times, PandoDaily, People Magazine, Re/code, San Francisco Chronicle, DailyCandy, TechCrunch, TeenVogue, The Today Show,  USA Today, and Wall Street Journal.

Before going out on her own, Joanna worked on clients such as Dictionary.com, CPP, Inc., San Francisco Child Abuse Prevention Center and Surf Stronger at one of the top small PR agencies in the world, MSR Communications. See some of her award-winning work here.

Prior to MSR Communications, Joanna started her public relations career at People’s Revolution in Los Angeles promoting high profile fashion and lifestyle brands such as Agent Provocateur, Paco Rabanne, Steve Madden, Vivienne Westwood, Sunset Marquis Hotel & Villas and Forty Deuce. She has a specialty in event management and promotion, organizing dozens of events including spending two years as the Assistant Producer of San Francisco Fashion Week where she produced shows for designers such as Colleen Quen, Christina Hurvis, Fornarina, Lily Samii and Rock & Republic. See some of her events here.

Joanna attended the Fashion Institute of Design and Merchandising in Los Angeles where she majored in Merchandise Marketing.

Client references available upon request and for a list of recommendations, please visit her LinkedIn page.

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