Portfolio

I have touched many industries in the past 10 years from fashion and lifestyle to technology and non-profits.

MSR Communications San Francisco, CA 2007 – 2011

Clients included: Ariba, AVG Anti-Virus, CelLynx, CPP, Inc., Dictionary.com, Echo, Eco-Festivals, Faculte, HeyWire, RentWiki, San Francisco Child Abuse Prevention Center, Surf Stronger, SocialGo, The Smalls Street Sounds, Toktumi, etc.

  • Strategic client positioning and messaging
  • Award-winning media relations execution: both social and traditional media outlets
  • Influencer relations
  • Identifying and securing relevant speaking opportunities
  • Materials creation including press releases, pitches, articles, backgrounders and bios

Mystery Girl Productions: San Francisco Fashion Week 2004 – 2005

Clients included:  Colleen Quen, Christina Hurvis, Fornarina, Heiros, Lily Samii, Rock & Republic, Saffron Rare Threads, Teshub, etc.

  • Assisted in all facets of the Production of SF Fashion Week (15 Runway Presentations, 5 VIP Parties)
  • Primary liaison between Designers, Models, Sponsors, Media and the Production Company

People’s Revolution Los Angeles, CA 2002 – 2003

Clients included:  Agent Provocateur, J.Lindeberg, Jeremy Scott, Paco Rabanne, Petro Zillia, Stella McCartney, Steve Madden, Vivienne Westwood, Y& Kei, Sunset Marquis Hotel and Villas, Mandalay Bay Resort and Casino, Roosevelt Hotel, etc.

  • Daily showroom appointments with key editors and top stylists in our in-house showroom
  • Celebrity branding for red carpet appearances, press junkets, parties, premieres, award show ceremonies, etc.
  • Responsible for all inventory of current samples in and out of the showroom
  • Monthly client correspondence documenting all designer activity
  • Media placement and follow up
  • Market People’s Revolution clients to fashion, newspaper, and lifestyle editors
  • Executing all production aspects of fashion shows (guest list, seating, models, etc.)
  • Team oriented creation of high profile special events (campaign launches, Oscar suites, restaurant openings, etc.)
  • Press kit assembly and maintenance (including press clips and written materials)