Media Relations

At MSR Communications, I was responsible for social and traditional media relations on behalf of the following high-profile consumer lifestyle, technology, internet and business to business clients garnering multiple industry awards for creativity, strategy and execution:

Dictionary.com – 2011 Bulldog Award Winner “From Respected Reference Site to Mobile and Online Innovator”

Worked as part of a team to develop a strategic approach to establish the company as a mobile influencer helping garner over 30 million downloads across all mobile devices in under two years. Coverage secured in the following top-tier outlets: About.com, Android Central, Android Apps, Android Phone Geek, AOL.com, Appolicious, Business Insider, ClickZ, CNET, CNET TV, GigaOm, GottaBeMobile, IntoMobile, Lifehacker, MarketingVox, Mashable, MediaPost, Mobile Beyond, Mobile Content Today, Mobile Marketer, PC World, PhoneDog, Profile Magazine, RCR Wireless, Reuters, StrollerDerby, TechCrunch, USA Today, and more.

Speaking opportunities for executives secured at CES, Digital Hollywood, iPad Summit and more.

The Smalls Street Sounds – 2010 Hermes Creative Awards Winner “Building an Online Community from the Street Up” 

Spearheaded the creative social media campaign which won exceptional “Communication Campaign” for the interactive location-based sound map for filmmakers, musicians and sound artists. Coverage in influential blogs such as Automatis, CNET, Evil Monito, Gothamist, Jake Coolidger, Limite, Muni Diaries, OregonLive, Polis, SF Streets Blog, The Sustainable Cities Collective and The Indie led to over 50 online placements.

San Francisco Child Abuse Prevention Center

Managed the non-profit’s public relations for four years, supporting all community initiatives and events including 2009’s Blue Ribbon Annual Luncheon featuring Madeleine Albright. Secured PSA’s and coverage in local press including ABC, CBS, KRON, NBC, 7×7, 944, Bay City News, Childhood Matters, Clear Channel, EcoSalon, Nob Hill Gazette, Potrero View, Red Carpet SF, San Francisco Chronicle, San Francisco Examiner, Today’s World, The Bigelow Report, The Western Addition and more.

Surf Stronger

Utilized celebrity surfer spokeswoman, Serena Brooks to deepen the exposure of this surf-based workout with high-level consumer placements in ABC’s of Surfing, About.com, Alloy, AOL Health, Christabelle’s Closet, Cranky Fitness, MediaBistro, People Magazine, Surfer’s Village and more.

CPP, Inc.

Leveraged the broad range of expertise on behalf of the exclusive publishers of the Myers-Briggs Type Indicator to build relationships and secure consistent coverage in target trade publications including four articles in Talent Management, placement in Training, Human Resource Executive, ELearning!, MSNBC.com and more.

Additionally, led the client’s entrance into social media by creating a social media policy, a strategic Twitter and LinkedIn plan and conducted one on one social media training with the marketing team.

HeyWire

Secured the following high-level business, mobile, technology and consumer coverage on behalf of the social messaging hub: All Tech Related, AppsBabe, Business Insider, Champagne Living, Faithfully Frugal, GearDiary, GeekSugar, iPhonecation, iPhoneGuide, two placements in San Francisco Chronicle, SocialTechPop, Stark Insider, Tango Diva, TechCrunch and more.

SocialGo

Increased awareness around the social network creator’s capabilities, offerings and marketing impact by highlighting compelling user sites securing on air interviews for executives on NBC’s Tech Now and Press:Here. Additional coverage appeared in B2B Magazine, Bulldog Reporter, InStore, MarketingSherpa, Mashable, Organic Products Retailer, PCMag.com, PRWeek, Technologizer and more.

AVG Anti-Virus 

When tasked with reaching a more stylish online audience for the anti-virus provider, secured coverage in target fashion/lifestyle blogs such as A Little Aly-tude, Bright Hub, Fashion Tribes, High Maintenance Woman, It’s My Life, The Momtini Lounge and more.

RentWiki

Introduced the concept of a social network built around home and apartment rentals securing coverage in Atlanta Business Times, ClickZ, Pistachio Touchbase, Realtor, RentBits, San Francisco Chronicle’s On the Block, Social Honeycomb and more.

Additional clients included: Ariba, CelLynx, Echo, Eco-Festivals, Faculte, Toktumi and more.

I have been quoted in USA Today and CommProBiz discussing the benefits of social media in the public relations field, especially for interns. I spoke on an “Inside the Agency” panel at Golden Gate University, to an International PR class at University of California Berkley, Communications class at Golden Gate University and many fashion education panels at FIDM.

Writing samples and specific article examples available upon request, please email joanna@joannariedl.com.